My approach

It’s important to never limit yourself to what you can do, and I think that’s especially true today. That’s why I decided to be both a UX content strategist/UX writer and a UX designer.

UX copy and design are one in the same, and someone that understands both can articulate the user need and solution better than someone who is limited to one focus area.

Besides, I just hate saying “Sorry, I can’t do that”.

What’s the difference between UX writing, copywriting and content strategy?

These terms get thrown around a lot, and often get used interchangeably. Often times, job boards mix them all up as if they’re all the same thing.

Here’s how they are defined in the practical sense:

UX writing: involves writing content specifically with a user interface, with the goal of creating an easy navigation and experience for the user.

Copywriting: The art of crafting messages with the specific designed purpose to sell a product or service.

Content strategy: The framework for crafting messages across multiple mediums, with the intent of delivering information at the right moment to the right audience.

Previous Clients


“Leo was very warm, communicative and passionate about our cause. I suppose that’s to be expected with any good copywriter! His professionalism and experience were elemental in our success in developing our first donor mailer. We recommend him!”
— Darrin Durkee, Director of Strategy and Operations at JPH MD Consulting, LLC.
I’ve had the good opportunity of working with Leo for several months and I’ve come to really enjoy how we approaches projects. Leo bring a positive energy to the team, a thoughtful approach and a flexibility not often found in a lot of creative people. I am excited to see what Leo contributes in the future.
— Shilo Jones, Director of Marketing at Dolan NW

people don't care about products, they care about experiences

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In today's reality, writing good copy means going beyond just writing what sells (I'm looking at you clickbait), it means developing a relationship with your customers.

A brand isn't about a logo, words, or service offerings, it's about how someone feels about you. Developing a relationship with your customers is more important now than ever, to separate yourself from the white noise of the internet. 

How to change the way you communicate

It starts by being honest and genuine with who you are. People have options, more options than we've ever had in history, and more options means a tougher sale. It's best to think about what helps your customer first, rather than your products.

My approach is fairly simple:

  • I write with simplicity

  • I write with honesty

  • I write with consistency

Easier said than done though, am I right?