E-Mail Marketing accounts for the highest conversion rate of any marketing tool. Therefore, it's the most important weapon in your marketing arsenal.
Here's my approach to making your emails better
This was a real email by Cody, a fitness app directed by health experts. They asked how I could make it better, so here's what I did.
strategy: Make it simple, sell the emotion.
Images are important, but in e-mail it's even more so. Keep in mind that people skim through e-mails, and even getting someone to click one to open is a win is considered a win by many people.
Go visual heavy and let the copy do the heavy lifting after.
Also; I wish I could do this headstand.
Let the headlines guide the copy
Bullets, lists, and buttons are all things users know and love. Be a good person and don't take that away from people. They provide structure, and give people a way to easily skim your content.
Speaking of skimming, headlines should lead copy
Call to action buttons are perhaps the biggest difference between good and bad email. Unless your goal is to just say hi, you'll need CTA buttons to entice people to take you to your page, blog, online shop, etc.