LightARt is about people as much as product
Wanting a change from their typical client catalogs displaying product after product, LightArt decided to go in another direction. Rather than talk about the products, we decided to talk about the people who made their impressive light fixtures possible.
Forming a narrative around people (and dogs), I wrote the copy to go out on their first catalog centered on people, telling a story.
The result: A well received catalog among clients and customers alike, it formed the voice and tone for LightArt moving forward.