print isn't dead yet.
Print is a good medium for getting a physical material into your customers hands. I always take physical samples of my work to show prospective clients, as the feeling of something in your hands makes it real.
Wanting a change from their typical client catalogs displaying product after product, LightArt decided to go in another direction. Rather than talk about the products themselves, we decided to talk about the great story of the people behind the product.
Forming a narrative around people (and dogs), the copy has a friendlier, conversational tone than what they were accustomed to.