People don't care about products, they care about experiences.
Sometimes that means writing words.
Anyone can write "content" (and yes, I'm vigorously shaking my air quotes). But writing words that have meaning, is an entirely different art altogether.
Selling the benefit. People don't want to buy something just for the sake of it, they want to buy things because it addresses a problem and/or improves their lives. Because branding isn't about a logo, words, or service offerings, it's about how someone feels about you. In that sense, it's a lot like dating. And to date, you need to look and sound the part.
My job is to make you look and sound better.
...And that's what separates a copywriter from someone that writes copy.
good content sounds fun! Where do i start?