people don't care about products, they care about experiences
In today's reality, writing good copy means going beyond just writing what sells (I'm looking at you clickbait), it means developing a relationship with your customers.
A brand isn't about a logo, words, or service offerings, it's about how someone feels about you. Developing a relationship with your customers is more important now than ever, to separate yourself from the white noise of the internet.
How to change the way you communicate
It starts by being honest and genuine with who you are. People have options, more options than we've ever had in history, and more options means a tougher sale. It's best to think about what helps your customer first, rather than your products.
My approach is fairly simple:
I write with simplicity
I write with honesty
I write with consistency
Easier said than done though.
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