Noise is the enemy
and better copy is the hero
FACT: people don't care about products, they care about experiences
Anyone can write "content" but content is more than just pretty words on a piece of paper, or blog post. Our world is filled with white noise, and more content is being thrown around than we have the ability to consume.
In today's reality, writing good copy means going beyond just writing what sells (I'm looking at you clickbait), it means developing a relationship with your customers.
A brand isn't about a logo, words, or service offerings, it's about how someone feels about you. Developing a relationship with your customers is more important now than ever, to separate yourself from the white noise of the internet.
How do you get away from writing cheap, salesy type copy?
It starts by being honest and genuine with who you are. People have options, more options than we've ever had in history, and more options means a tougher sale. It's best to think about what helps your customer first, rather than your products.
My approach is fairly simple:
- I write with simplicity
- I write with honesty
- I write with consistency
Anything else will lose out. If you're ready to improve your customers' experience, we should chat.
Want to know more details about the copywriting process?