Every brand that wants to make a name for itself….scratch that-every brand needs to have a style guide. A style guide shapes the way your brand communicates, speaks, and looks to your customers.
Searching for a new brand identity and presence, Destination Lighting hired me to give their company a much needed facelift. Beginning with the foundation of company culture, I dove deeper into their values, mission statement, and user research to determine the best brand strategy moving forward.
I created this style guide that shaped the voice and tone of the company to this day.